Tuesday, November 18, 2008

The good ideas are always smart

Lifting up the women’s skirt in the first shot is offensive and vulgar. But the Epuron spot, created by the agency Nordpol from Hamburg is a beautiful idea that justifies the scene and focuses the attention of spectators. Brilliant.

Agency: Nordpol (Hamburg - Germany)
Production: Paranoid Projects
Advertiser: Epuron/BMU

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