The winner of The Golden Stiletto Awards 2008

The Golden Stiletto Awards 2008 - the award for the best digital advertising campaigns created by the young female professionals from Great Britain.


Agency: Dare
Creative Director: Flo
Creative Team: Yasmin Quemard, Andy Amadeo and Simon Burnett
Account Director: Ash Amrite

Summary by the creative team: ¨This is a brand with a unique music heritage, but it's not necessarily the music player of choice. To reawaken the brand, it developed a new strapline: Music.Like.No.Other. A bold TV commercial was soon to follow. The client wanted an innovative online idea to sit alongside it.

The Sony Walkman project is all about online music collaboration. The sounds can be as diverse and dynamic as you like. You can be a performer, a creator, a co-creator… it's music the way you like it.

Opening up the process of making music to everyone was exciting and scary at the same time.¨

Web site: www.walkmanproject.com

* Information provided by She Says.

Golden Stiletto Awards 2008

I had the pleasure of being invited to the celebration of the Golden Stiletto Awards, which recognizes the best digital advertising campaigns created by the young female professionals from Great Britain.

The event was celebrated on the 19th of November, in Canon Getty Images Gallery, in the London city centre, where the top females of British advertising industry, members of She Says community meet every month to share their experience and help people to either get started or work their way up. The meetings have a loyal public and every time more new participants.

This brilliant initiative has been brought to life by Laura Jordan Bambach, Head of Art in Glue London and Alessandra Lariu, Group Creative Director at McCann NYC. This time girls met to reveal who is the great winner of the golden stiletto shoe.

From the beginning the atmosphere was informal, lively and very feminine. In fact, the security staff on the gate and the waiter were the only men around. During the welcome cocktail and then throughout the entire gala hundred or so female voices, laughs and whispers reverberated in the ambiance. As there were mostly young creative women, the spirit of female creativity was in the air.

Jury members have described the level of participating works as very high. From the 28 campaigns competing the jury have chosen the top 5. While the finalists were presenting their campaigns, the public was reacting spontaneously.

The award winner, Yasmin Quemard from Dare Digital, showed her surprise and enthusiasm at the same time. As she said, she didn’t really expect to win, and was really happy that she managed to bring the Sony Walkman Project to life. As she remarked, it was a product of teamwork (creative team: Yasmin Quemard, Andy Amadeo and Simon Burnett).

It was really exciting to meet all these young creatives, to watch the fruits of their efforts and share their enthusiasm. Many of them were there, because they are convinced that it’s really worth to do what inspires you. And they find an inspiration in events like that. Well done sisters!




The judges:

Lee Wright- MD, Dare
Larissa Vince- Acting Deputy Editor, Campaign
Christine Turner- Creative Digital Head, Lowe London
Alessandra Lariu- Group Creative Director, McCann NYC
Laura Jordan Bambach- Head of Art, Glue London



More information.

4 women, 32 men, the Golden Drum jury

Yesterday, I wrote about the female presence in the Grand Prix of Golden Drum Advertising Festival. Today, I'm going to talk about the female presence in the jury of this Festival. The data are also negative for women. Of the 36 members of the jury, only 4 were women. As a small acknowledge to the girls that got 'slip in' this, for the moment, 'boy's club', here are their names.

In TV, Press, Outdoor and Radio Jury, 9 men, 1 woman:

Suna Tancig

Co-founder and Creative Director, Original, Slovenia

In Ad Campaigns Jury, 6 men, 0 women.


In Interacive Jury, 3 men, 0 women.


In Media Drum Jury, 4 men, 2 women:

Anna Lubowska

Managing Director and Chief Executive Officer, Mediaedge:cia CEE, Poland

Susanne Koll

CEE Regional Director, Omnicom Media Group, UK

In TV & Film Promo Jury, 3 men, 1 woman:

Miša Molk

Executive Project Manager, TV Slovenia, Slovenia

In Design & Art Direction and Portoroz Piran Poster Jury, 4 men, 0 women.


In Open Ad Golden Drum Ideas Jury, 3 men, 0 women.



Source: Golden Drum

Girls don't play the drum

The Saatchi & Saatchi Bucharest's campaign for Proctect & Gamble has been Grand Prix in Press category in the Golden Drum Awards, recently celebrated in Slovenia.

I have chosen this campaign because it's one Grand Prix that has a woman creative among its creative team. This year, there hasn't been almost female presence in the Grand Prix of this festival and in this campaign there is only one, the art director Daniela Nedelschi.

We hope this situation will change soon.

1961 Man, Woman and Boy

Year/ID: 2008 / B07008
Agency: Saatchi & Saatchi Bucharest
Awards: Shortlist
Golden Drum Grand Prix

Registrant: SAATCHI & SAATCHI ROMANIA
Advertising agency:Saatchi & Saatchi Bucharest
Advertiser: Procter & Gamble
Creative director: Nick Hine
Art Director: Daniela Nedelschi, Jorg Riommi, Arturo Vittorioso
Copywriter: Jorg Riommi, Arturo Vittorioso
Photographer/Illustrator: Carioca

Source: Golden Drum

Men also can

The Ministry of Equality has given the “Crea Igualdad” ("Create Equality") Award to the advertising campaign 'Ellos también pueden' ('Men also can') for the laundry detergent Puntomatic. Shackleton agency executes the spot. It has received the prize because of its explicit call to the egalitarian distribution of tasks at home.

Source: AmecoPress Information for Equality

Only two women in Hispanic Awards

In this last edition of 2008, of the twelve members of the Hispanic Creative Advertising Awards jury, only two were women: Patricia Romero, National manager-multicultural marketing of Hyundai Motor America, and Ariana Storlaz, Associate digital planning director-direct and digital marketing of Vidal Partnership.

Patricia Romero and Ariana Storlaz.

The tenth edition of the Hispanic Creative Advertising Awards was celebrated in Los Angeles on 12 of September. It is organized by the sector magazine Advertising Age in cooperation with the Association of Hispanic Advertising Agencies. These prizes are a great showcase for the Hispanic talent and they ackonwledge the best creative works directed at Hispanic public.

Source: Advertising Age

http://adage.com/hispanicawards08/