Seducing the boys club

Do you want to be a woman at the top of advertising?

If the answer is yes, you have to read this book:


Source: www.seducingtheboysclub.com

She says

They wondered the same question than many of us, the women creative: "Why are there hardly any females in the creative department of most digital ad agencies?"
But, instead of folding their arms, they decided to do something. They created 'She says' and now they organize events where the most famous women of advertising industry share their ideas and help the new generation of women creative to renew the current panorama.

The events of She Says are “funny, free and are designed to help you to begin your creative career in digital advertising”.

Have a look: www.shesays.org.uk

You mean a woman can open it?

1953

The book "You Mean A Woman Can Open It?: The Woman’s Place In The Classic Age Of Advertising" talks about how advertising showed women in its beginnings.

Discovering how advertising showed women not too many years ago scares. And probably that was an extended image and it was seen as "normal". That shows an idea of how some of the current sexist ads will be perceived in the future.

1921

The 30s

1946

1952

1953

1961

1970

Source: Daily Mail

The sex of the brain

The interview of Eduard Punset to Louann Brizendine, neurobiologist and author of "The female brain", was very interesting. She talked about the differences between the brains of men and women.

She explained, for example, that boys and girls tend to play in a different way, independently of the culture where they live or of the education they receive. Boys normally play abrupt games and fight, while girls play fantasy games and they assign roles. So although you try to educate them with toys without sex marks, that tendency usually prevails.

Media saturate us with images that urge women to be attractive, but these circuits to express sexuality are natural in the feminine brain, especially before the ovulation. Everywhere, young girls do what they consider adequate inside its culture to attract to the opposite sex.

This open a huge discussion about the differences between men and women. If we apply that to advertising, we raise: If men and women have different brains, do they create different?

This is very useful for creatives. If we knew better how women and men think and which are their motivations, we would know better how to talk to them.

Read the complete interview: http://www.eduardpunset.es/charlascon_detalle.php?id=25

Louann Brizendine's web: http://www.louannbrizendine.com/

The creativity is contagious

The book 'La creatividad es contagiosa' ('The creativity is contagious') by Hilda Cañeque, talks about how to apply creativity to work. The main target are directors, businessmen and businesswomen, but also it's very useful for account executives, planners and creatives

In this book, the author defines the creative process and the fundamental rules to promote it. To love yourself and to practice continuosly have a decisive role. Then, she considers the attitudes and personnal and organizational mechanisms in order to produce innovation and change. Later, she develops some essential creative competences, above all for this uncertainty time.

Hilda Cañeque has played a great role because of her contribution in creativity, game and leadership fields. She is lecturer, director and coordinator of workshops and business consultant. Also, she has written another five books about topics of her speciality.

La creatividad es contagiosa. Alta creatividad. Guía teórico-práctica para producir la innovación y el cambio - Hilda Cañeque - Buenos Aires: Pearson, 2008 (278 pages with examples and bibliography).

Source: Adlatina

http://www.adlatina.com/notas/noticia.php?id_noticia=29270

Página web de la autora: Hilda Cañeque