She Says comes again with its Xmas Bash! (London, 19th of December)

After a busy year, She Says invites its members, and anybody who want to join the club, for the Xmas party. The ¨sisters¨ want to celebrate a hectic year with a drink, some seasonal nibbles and a big pat on the back. Boys are allowed! ;)

The 5 most sexist advertisements of 2008

Alex Leo is a columnist in a daily newspaper, The Huffington Post, and the editor of 236.com, (where she’s paid to behave as a kid). In this week publication she presents 5 most sexist ads of 2008. What’s curious, the brands represent strategic advertising sectors. Watching ads of this kind, I keep on asking myself: where is the common sense of the advertising agencies...?

Golden Stiletto Awards 2008

I had the pleasure of being invited to the celebration of the Golden Stiletto Awards, which recognizes the best digital advertising campaigns created by the young female professionals from Great Britain.

The event was celebrated on the 19th of November, in Canon Getty Images Gallery, in the London city centre, where the top females of British advertising industry, members of She Says community meet every month to share their experience and help people to either get started or work their way up. The meetings have a loyal public and every time more new participants.

This brilliant initiative has been brought to life by Laura Jordan Bambach, Head of Art in Glue London and Alessandra Lariu, Group Creative Director at McCann NYC. This time girls met to reveal who is the great winner of the golden stiletto shoe.

From the beginning the atmosphere was informal, lively and very feminine. In fact, the security staff on the gate and the waiter were the only men around. During the welcome cocktail and then throughout the entire gala hundred or so female voices, laughs and whispers reverberated in the ambiance. As there were mostly young creative women, the spirit of female creativity was in the air.

Jury members have described the level of participating works as very high. From the 28 campaigns competing the jury have chosen the top 5. While the finalists were presenting their campaigns, the public was reacting spontaneously.

The award winner, Yasmin Quemard from Dare Digital, showed her surprise and enthusiasm at the same time. As she said, she didn’t really expect to win, and was really happy that she managed to bring the Sony Walkman Project to life. As she remarked, it was a product of teamwork (creative team: Yasmin Quemard, Andy Amadeo and Simon Burnett).

It was really exciting to meet all these young creatives, to watch the fruits of their efforts and share their enthusiasm. Many of them were there, because they are convinced that it’s really worth to do what inspires you. And they find an inspiration in events like that. Well done sisters!




The judges:

Lee Wright- MD, Dare
Larissa Vince- Acting Deputy Editor, Campaign
Christine Turner- Creative Digital Head, Lowe London
Alessandra Lariu- Group Creative Director, McCann NYC
Laura Jordan Bambach- Head of Art, Glue London



More information.

20 yars of Dim Up

It has been already 20 years since Dim revolutionised the entire market with its seamless stockings. To celebrate the anniversary the company has asked the French agency Publicis to prepare a commemorative campaign. For this purpose they created a separated web page that presents the history of stockings and its advertising throughout last decades.

Moreover Dim (that now belongs to DB Apparel) has published billboard and magazine advertisements. The company has celebrated its anniversary during the party that took place in Madrid, with a presence of celebrities and a catwalk show.

Censure for A Nymphomaniac Diary

The poster of the Spanish 'Diario de una ninfómana' ('A Nymphomaniac Diary') film has been censured in Madrid and in Cadena Cope radio channel.

The poster wasn't accepted by the dealer company of advertising for public transport interchanges and shelters of Madrid.

On the other hand, Cadena Cope radio channel said that “the campaign is of doubtful legality and gratuitously provocative”, according to the explanation of the film's director, Christian Molina, and they added that the film “wasn't for their target, reason why they refused to show it”.

Some people offered to Molina to change the poster, but he refused: “I sent one cut, another one in blank, because this is unjust, illogical and unreal. It seems to me of Dictator Franco's times, retrograde and subhuman: I thought that there was freedom of expression in this country”.

The French Valèrie Tasso, author of the homonymous and autobiographical book, added “If the film had been called “An assassin diary” wouldn't have been any problem”. She added, “I'm shocked because in 2008, in Spain, 'censors' like these exist ”.

Trailer of the film:

The director of the film, Christian Molina, remembered that the trailer of the film has the official certificate of the Ministry of Culture only for older than 13 years. “However, if we went to different kiosks of the Community of Madrid, we can see how the children have access to pornographic material”.

Personally, I'm surprised because they have censured a poster like this when there are thousand examples of same or more provocative posters. And in this case the poster only reflects the history of the film. What is what bothers so much to them?

Web of the film: : http://diarioninfomana.com/

Sources: Iberarte y 20 minutos


By the way, it remembers to me the poster of Whore (Yo, puta) film of 2004...

Men also can

The Ministry of Equality has given the “Crea Igualdad” ("Create Equality") Award to the advertising campaign 'Ellos también pueden' ('Men also can') for the laundry detergent Puntomatic. Shackleton agency executes the spot. It has received the prize because of its explicit call to the egalitarian distribution of tasks at home.

Source: AmecoPress Information for Equality

The Minister of Equality against sexist advertising

In a commercial break of the Ministry of Economy and Treasury of the Government of Spain, a female psychologist recommends to a male patient to leave his work and forgets his wife because “she absorbs all their positive energy ”.

The masculine voice answers: “To leave my Puri? But are you crazy? If my Puri is the greatest! It´s clear that you haven't try my Puri's croquettes! ” Then, one third voice adds the slogan of the campaign: “If your life is as you choose, wouldn't your investment have to be the same? Buy Treasury Bills”.

On 29 of September, María Jesús Sainz, Popular Party senator and second vice-president of the Commission of Equality in the Senate, accused to the Government to make “sexist” publicity in this campaign for radio.

The minister of Equality, Bibiana Aído, declared that she would execute “the necessary steps to retire immediately the “spot” ”.

Source: http://www.facua.org/es/noticia.php?Id=3481&IdAmbito=22