Wednesday, October 15, 2008

Against online sexual explotation

The New Yorker agency Merkley + Partners has created a new campaign for the National Center for Missing and Exploited Children. The campaign target are the girls between 12 and 14 years old. It consists of two TV spots, a graphical campaign and a commercial break in radio. The work lets girls know that what they post online is not as private as they think.

The creative team is led by Jean Batthany, as the Creative Group Head, and its formed by two female copywriters of the four that there are and by a female art director of the two there are.

Executive Creative Directors: Andy Hirsch & Randy Saitta
Creative Group Head: Jean Batthany
Director: Sam Jones
Producer: Chris Decker
Copywriters: Joe Esposito, Heather English, Beth Wetzel & John Caravello
Art Director: Danny Nathan, Becky Kerrs
Photographer: Christian Whitkin
Account Director: Jennifer Getschmann
Account Executive: Rebecca Zemon
Brand Strategy Director: Stacey Lesser

See the entire campaign:

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