You mean a woman can open it?

1953

The book "You Mean A Woman Can Open It?: The Woman’s Place In The Classic Age Of Advertising" talks about how advertising showed women in its beginnings.

Discovering how advertising showed women not too many years ago scares. And probably that was an extended image and it was seen as "normal". That shows an idea of how some of the current sexist ads will be perceived in the future.

1921

The 30s

1946

1952

1953

1961

1970

Source: Daily Mail