Friday, October 10, 2008

The Body Shop against domestic violence

The Body Shop has created a “For me, for you” Special Edition Shea Lip Care Duo as part of its campaign to fight against domestic violence.

They are two labial Stick that are bought together. The idea is that one is for the consumer and the other one is for giving to her better friend.

With the purchase of this product, the consumer helps to the fight against domestic violence, because all the proceeds from the sale will go directly to the Commission for the Investigation of the Bad Treatments to Women.

A recent study ordered by The Body Shop in eleven countries revealed that 59% of the women said that they would ask for help to a friend if they would suffer domestic violence, whereas only 21% of the women would feel safe asking for help to the official authorities.

The Body Shop will have leaflets in its shops with more information on this subject.

It is possible to consult more information of this campaign in the Web:

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