"Garanta que el cabello sea la segunda cosa que el va a reparar en usted"This copy in Portuguese for Pantene shampoo means "Make sure your hair is the second thing that he is going to notice in you".
It's incredible that they try to sell something to women with this message!
Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Guy Costa
Copywriter: Silvio Matos
Photographer: Marlos Bakker
Published: April 2008
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