Wednesday, October 15, 2008

The sex of the brain

The interview of Eduard Punset to Louann Brizendine, neurobiologist and author of "The female brain", was very interesting. She talked about the differences between the brains of men and women.

She explained, for example, that boys and girls tend to play in a different way, independently of the culture where they live or of the education they receive. Boys normally play abrupt games and fight, while girls play fantasy games and they assign roles. So although you try to educate them with toys without sex marks, that tendency usually prevails.

Media saturate us with images that urge women to be attractive, but these circuits to express sexuality are natural in the feminine brain, especially before the ovulation. Everywhere, young girls do what they consider adequate inside its culture to attract to the opposite sex.

This open a huge discussion about the differences between men and women. If we apply that to advertising, we raise: If men and women have different brains, do they create different?

This is very useful for creatives. If we knew better how women and men think and which are their motivations, we would know better how to talk to them.

Louann Brizendine's web:

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