Thursday, October 30, 2008

Who dominate-Who is dominated

There are two worlds of bottom smacking, the world of BDSM and the world of ketchup bottles. The company, Dressing for Pleasure, a specialist in fetishwear and all things S&M related, married these two worlds by putting stickers of enticing rear ends on the bottoms of ketchup bottles. Thus inviting bar patrons to explore a completely different appetite while addressing their hunger.

The chosen stickers are these:

I think this controversial advert discriminate against women. From my point of view, it is directed only to men, heterosexual or homosexual, in their role of the one who dominate, so women only is represented as the one who is dominated.

This discrimination is subtle because there is a man's backside (anyway, there wouldn't be equity), so someone can argue the opposite. But I think this is the role of women that is offered. Moreover the only one who hits is a man's hand.

By the way, I haven't been able to find out the names of the creative team, because they aren't in the technical data. The campaign is made by JWT agency.

Source: Ads of the world

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