Wednesday, October 15, 2008

The 'sisters' come into 'brothers' land

Some of the 'sisters' from Brothers & Sisters London agency have been the ones in charge of the creativity of this spot for Sky Television. They announce the emission of the U.S. Open and the wrestling program Unforgiven with an humoristic gag.

The British agency has let in the hands of its feminine team the announcement of programs which target is traditionally associated to men. According to its words, Brothers & Sisters are a “creative agency made up of brothers and systers who love to work together.” I like its philosophy.

Agency: Brothers and sisters Londres
Advertiser: Sky Television
Product: Televisión por satélite
Brand: Sky Television
Sector: Telecomunicaciones
Creative: Lisa Jeliffe y Kirsten Rutherford
Producer company: Brothers and Sisters London
Director: Mark Harris
Producer: Pat Stimpson
Director of photography: Allan Stewart
Postproduction: MPC
Piece: Spot TV 30"
Title: 'Europe United'

Web: Brothers & Sisters London

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