Wednesday, October 15, 2008

Health only for women

In the United States, CARE Media introduces Women’s HealthCARE Television Network, specialized in women's health. Women’s HealthCARE TV will cover topics such as urinary disorders, mammograms, heart disease, infertility, pregnancy issues by trimester, and sexually transmitted diseases such as HPV.
Women’s HealthCARE TV will be broadcast via broadband across 32” flat-screen, high-definition monitors in OB/GYN offices across the entire United States.

American Advertisers will be offered both segment adjacency and category exclusivity

Roll-out begins October 1, 2008 in 100 beta sites. Throughout the remainder of 2008, subscribing offices will receive installation with the expectation of 1,000 offices enlisted by January 1, 2009. Expansion will continue throughout 2009 with growth expectations reaching 2,500 offices by the end of Q4 2009.

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