Wonderbra wants to carry on giving something to talk with its new marketing viral campaign “The science of sexy”. The burlesque star Dita Von Teese is the main character of this video, which presents a new underclothes line with retro style, designed by herself. This collection will be on sale on 23 of September in all Europe.
In the video, Von Teese interprets a scientist who discovers the gene of sensuality. After this, she will become into a spectacular singer, who will attract to all the men of her laboratory.
To resort to sexual attraction to sell a bra that enhance breast is, at least, coherent, although I think that true target of Wonderbra is not going to feel precisely identified with Von Teese. It's one of those virals that likes more to men than to women.
In the video, Von Teese interprets a scientist who discovers the gene of sensuality. After this, she will become into a spectacular singer, who will attract to all the men of her laboratory.
To resort to sexual attraction to sell a bra that enhance breast is, at least, coherent, although I think that true target of Wonderbra is not going to feel precisely identified with Von Teese. It's one of those virals that likes more to men than to women.
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